Heiliger Hype: Ein Leitfaden für religiösen Eifer in der Warenwerbung und der G...
49,47 €
Holy Hype : A Guide to Religious Fervor in the Advertising of Goods and the Good News, Paperback by Sarapin, Susan H.; Morris, Pamela L., ISBN 1793629366, ISBN-13 9781793629364, Like New Used, Free shipping in the US This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
Jetzt bei Ebay:
