Wie man wirbt: Was funktioniert, was nicht - und warum von Jane Maas und...
For anyone looking to improve their advertising skills, this book is a must-read. The book provides valuable insights into the world of advertising and how to create effective campaigns. It covers topics such as What Works, What Doesn't-And Why, and provides guidelines on how to create compelling ads.The book is written by Jane Maas and Kenneth Roman, both well-respected figures in the advertising industry. It was published by St. Martin's Press in 1997, and features a revised edition. This trade paperback book is in English, has 208 pages, and weighs 8.5 ounces. With a length of 8.2 inches, a width of 5.4 inches, and a height of 0.7 inches, this book is a great addition to any business or economics library.
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