How to Write a Marketing Plan von John Westwood
17,00 €
Reihe Creating Success. von John Westwood. Über 20 Jahre Erfahrung im Handel. Gewicht 265g. Stark reduzierte Rest- und Mängelexemplare aus dem Handel. Chapter - 01: Introduction;Chapter - 02: Situation analysis - The marketing audit;Chapter - 03: Objectives;Chapter - 04: Strategies and action plans;Chapter - 05: The distribution plan;Chapter - 06: The advertising and promotions plan;Chapter - 07: Costs and budgets;Chapter - 08: Writing the plan;Chapter - 09: Presenting the plan, follow-up and revision;Chapter - 10: Mini-plans and quick plans;Chapter - 11: Appendix - Marketing plan for the UK market.
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