Integrierte Marketingkommunikation: Kreative Strategie von der Idee bis zur Umsetzung...
62,42 €
Integrated Marketing Communication : Creative Strategy from Idea to Implementation, Paperback by Blakeman, Robyn, ISBN 1538176335, ISBN-13 9781538176337, Brand New, Free P&P in the UK "Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)"--
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