Internationale Luxusmarkenstrategie, Hardcover von Lu, Pierre Xiao (EDT), wie...
201,02 €
International Luxury Brand Strategy, Hardcover by Lu, Pierre Xiao (EDT), ISBN 1138614831, ISBN-13 9781138614833, Like New Used, Free P&P in the UK This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.
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