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Einführung in die rhetorische Kommunikation, ein Taschenbuch – 1. Januar 1996 7. Auflage

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Introduction to Rhetorical Communication, An Paperback – January 1, 1996 by McCroskey (Author) An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students a solid grounding in the rhetorical tradition and the basis for developing effective messages. New and Enduring Features The chapter on Ethos has been completely revised and updated with the most current research. The chapter in the new edition now recognizes and includes more references that the classical concept of ethos was more than just “source credibility.

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