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ISE KONSUMVERHALTEN AUFBAUENDER MARKTI von David Mothersbaugh (Taschenbuch)

Name: ISE KONSUMVERHALTEN AUFBAUENDER MARKTI von David Mothersbaugh (Taschenbuch)
SKU: 405292710472
Price: 98.80 EUR
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98,80 €

The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0. Useful Links. "Exactly as described.

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Author:

David Mothersbaugh
Book Title:

ISE CONSUMER BEHAVIOR BUILDING MARKETI
Language:

English
Topic:

Consumer Behavior, Marketing Strategies, Psychological Aspect
Publisher:

McGraw-Hill Education
Book Series:

NA
Format:

Paperback
Publication Year:

2023
Item Weight:

1300
Number of Pages:

NA
Genre:

Business, Marketing, Psychology
Original Language:

English
Country/Region of Manufacture:

UK
Type:

Textbook
Features:

Consumer insights analysis, Marketing strategy development, Psychological principles of consumer behavior, Real-world case studies, Interactive learning components
Narrative Type:

Non-Fiction
Edition:

NA
Intended Audience:

Students, Marketing Professionals, Business Educators
Item Length:

252
Item Width:

202
Item Height:

31
Signed:

NO
ISBN:

9781266114762