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John S Seiter - Persuasion Social Influence and Compliance Gaining - T9000z

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243,66 €

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings.

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