Schlüsselkonzepte im Marketing, Hardcover von Blythe, Jim, wie neu gebraucht, kostenloser Versand...
Key Concepts in Marketing, Hardcover by Blythe, Jim, ISBN 1847874983, ISBN-13 9781847874986, Like New Used, Free P&P in the UK Blythe (marketing, Plymouth Business School) has created this concise guide to marketing for students and practitioners who need a handy reference to review the basic definitions and concepts. The author divides the information into four basic sections (customers and markets, the offer, approaching customers and promotion) and offers streamlined explanations of concepts such as branding, market share, segmentation and psychological pricing. Prevalent marketing models such as the Schramm Model of Communication, the Elaboration Likelihood Model and Porter's Competitive Strategies are also analyzed. Annotation ©2009 Book News, Inc., Portland, OR ()
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