Seitliches Marketing: Neue Techniken zum Finden bahnbrechender Ideen, Hardcover...
37,17 €
Lateral Marketing : New Techniques for Finding Breakthrough Ideas, Hardcover by Kotler, Philip; Trias De Bes, Fernando, ISBN 0471455164, ISBN-13 9780471455165, Brand New, Free shipping in the US Stating that marketing techniques introduced decades ago work effectively to the point that they will result in unprofitable market segments, a guide to vertical segmentation outlines a model for generating new marketing ideas and opportunities.
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