Lean Sales and Marketing by Ade Asefeso MCIPS MBA (English) Paperback Book
21,10 €
99.3% responded, "I don't know.". Which shouldn't surprise. And, it's understandable. Sales is perceived to be more of an art form than a science. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results.
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