Zum Kleben gemacht: Warum einige Ideen greifen und andere nicht stecken bleiben, Taschenbuch b...
15,40 €
Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck, Paperback by Heath, Chip; Heath, Dan, ISBN 009950569X, ISBN-13 9780099505693, Brand New, Free P&P in the UK Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
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