Management und Marketing von Dienstleistungen, Taschenbuch von Mudie, Peter; Cottam, Ange...
80,19 €
Management and Marketing of Services, Paperback by Mudie, Peter; Cottam, Angela, ISBN 0750635940, ISBN-13 9780750635943, Like New Used, Free shipping in the US Highlights problems that service providers are likely to confront and demonstrates a range of concepts and techniques for solving these problems, presenting solutions within a theoretical and practical framework to facilitate their application to a variety of service industries. This second edition offers new material on blueprinting, quality control, pricing, yield management, and lifetime value. The authors are lecturers in marketing at Napier University. Annotation c. Book News, Inc., Portland, OR ()
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