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Verwaltung des Markenkapitals: Nutzung des Wertes eines Markennamens, Hardcover...

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Managing Brand Equity : Capitalizing on the Value of a Brand Name, Hardcover by Aaker, David A., ISBN 0029001013, ISBN-13 9780029001011, Brand New, Free shipping in the US Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly

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Book Title:

Managing Brand Equity : Capitalizing on the Value of a Brand Name
ISBN:

9780029001011

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