Marketing across cultures with a focus on Islamic Marketing | Sanja Hajdarpasic
27,95 €
Taschenbuch vonSanja Hajdarpasic. Autor: Sanja Hajdarpasic. Inhalt: 56 S. The study of this dissertation aims to investigate to what extent Islam as a religion affects marketing and its components. It was hypothesized that Islam affects marketing in Islamic markets significantly, depending on the country and on the specific industry.
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