Marketing und Finanzen: Shareholder Value schaffen von Malcolm McDonald (Englisch)
74,69 €
22 What is the connection between marketing and shareholder value?. 23 What is the Marketing Due Diligence diagnostic process?. 25 Explicating the strategy 27 Assessing the risks 29 Assessing shareholder value creation 34 What is the Marketing Due Diligence therapeutic process?.
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