Marketing Communications von Lynne Eagle (Englisch) Hardcover Buch
249,65 €
By Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications.This textbook is essential reading for both students and professionals in marketing, communications and public relations.
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