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Marketing Communications von Lynne Eagle (Englisch) Hardcover Buch

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189,17 €

Marketing Communications by Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd. Author Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications.This textbook is essential reading for both students and professionals in marketing, communications and public relations.

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