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Marketing Management (8. Auflage) - von Kotler Philip

12,08 €

The authors emphasize both theoretical foundations and practical applications, making the book relevant to both academic study and real-world marketing situations. A significant part of the book focuses onglobal marketing.

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Subject Area:

Business & Economics
Book Title:

Marketing Management (15th Edition)
Publication Name:

Marketing Management
Publisher:

Pearson Education
Item Length:

11 in
Subject:

Marketing / General
Brand:

Unbranded
Publication Year:

2014
Type:

Textbook
Format:

Hardcover
Language:

English
Item Height:

1.4 in
Author:

Philip. Kotler, ronald turner
Item Weight:

68.8 Oz
Item Width:

8.7 in
Number of Pages:

832 Pages