Marketingmanagement und Strategie, Taschenbuch von Doyle, Peter; Stern, Philip,...
89,02 €
Marketing Management And Strategy, Paperback by Doyle, Peter; Stern, Philip, ISBN 0273693980, ISBN-13 9780273693987, Like New Used, Free P&P in the UK This MBA textbook describes the characteristics of a successful customer-led business and branding, the six evolutionary forces that shape the behavior of markets, the new product development process, and strategies for establishing prices and communicating messages. The fourth edition adds a section on corporate social responsibility, and case examples from eight international companies. Annotation ©2006 Book News, Inc., Portland, OR ()
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