Marketing Management: Concepts, Theories And Practices by Upadhyaya Makarand (En
101,66 €
By Upadhyaya Makarand. Author Upadhyaya Makarand. Subtitle Concepts, Theories And Practices. It is divided into twelve chapters and starts by introducing readers to the tenets of the marketing concept and the importance of adopting a strategic approach to the subject.
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