Marketing, Moral und die natürliche Umwelt, Taschenbuch von Crane, Andrew, ...
37,38 €
Marketing, Morality and the Natural Environment, Paperback by Crane, Andrew, ISBN 0415439612, ISBN-13 9780415439619, Like New Used, Free shipping in the US This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
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