Marketingstrategie: Basierend auf ersten Prinzipien und Datenanalyse, Taschenbuch...
66,92 €
This base toolkit will support students' decision-making processes and equip them for a world driven by big data. Research-based, action-oriented, and authored by world-leading experts,Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.
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