Marketing the Museum by Fiona Mclean (English) Paperback Book
83,56 €
By Fiona Mclean. Fiona McLean is a Lecturer in Marketing at the University of Stirling. Author Fiona Mclean. The history of the museum is one of shifting purposes and changing ideals. Or, as anti-marketing lobbyists believe, should marketing play only the smallest of roles, if any at all?.
Jetzt bei Ebay:
