Marketing Tourismusziele: Ein strategischer Planungsansatz, Hardcover von...
84,13 €
Marketing Tourism Destinations : A Strategic Planning Approach, Hardcover by Heath, Ernie; Wall, Geoffrey, ISBN 0471540676, ISBN-13 9780471540670, Brand New, Free shipping in the US Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
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