Medientraining 101: Ein Leitfaden für die Begegnung mit der Presse, Hardcover von Stewart, Sall...
Media Training 101 : A Guide to Meeting the Press, Hardcover by Stewart, Sally, ISBN 0471271551, ISBN-13 9780471271550, Brand New, Free P&P in the UK Media Training 101 is an in-depth guide to handling the news media, written by a seasoned journalist and public relations professional. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
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