Memes in Digital Culture. The MIT Press Essential Knowledge Series. Shifman, Lim

Gutes Exemplar, innen sauber, mit Fotos / Good copy, clean inside, with photos. - CONTENTS Series Foreword vii Acknowledgments ix Introduction 1 A Telegraphic Biography of a Conceptual Troublemaker 9 When Memes Go Digital 17 Defining Internet Memes 37 Memes versus Virals 55 Unpacking Viral and Memetic Success 65 Meme Genres 99 May the Excessive Force Be with You: Memes as Political Participation 119 When Internet Memes Go Global 151 Future Directions for Internet Meme Research Glossary 177 Notes 179 Further Readings 189 Index 191 In December 2012, the exuberant video “Gang-nam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video— “Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others.

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