Nation Branding in Europe, Paperback by Freire, João (EDT), Like New Used, Fr...
36,95 €
Nation Branding in Europe, Paperback by Freire, João (EDT), ISBN 0367540142, ISBN-13 9780367540142, Like New Used, Free shipping in the US This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.
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