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Network Better 9781788600514 Jeremy Marchant - Free Tracked Delivery

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Most books and presentations on networking stick to its behavioural aspects. This approach is necessary but not sufficient. Successful networking is about the successful initiation and nurturing of relationships with other business people, which requires emotional intelligence and an understanding of how to apply it in order to sustain networking relationships. When networking is not going well (or at all), many businesspeople’s response is ‘OK, I’m doing what you told me. How come it isn’t working?’ The answer is that people don’t so much need behavioural tips (though these are always useful and are included in this book), they need to understand why they are getting in their own way, and how to move aside.

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