Nicht fungible Tokens Nfts: Untersuchung der Auswirkungen auf Verbraucher und Marketing-St...
44,63 €
This book focuses on the relevance of non-fungible token-based products in the current hyper-ized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.
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