Per Skålén | Managing Service Firms | Taschenbuch | Englisch (2015) | Routledge
34,95 €
Taschenbuch vonPer Skålén. Sprache: Englisch. Erschienen: 27.02.2015. Autor: Per Skålén. Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice.
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