Perspektiven in Marketing, Innovation und Strategie von Philip Kotler Taschenbuch Bo
106,87 €
By Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder. He is widely acknowledged as the father of modern marketing and the world's foremost expert on strategic marketing. He has a PhD in marketing from the ICFAI University Dehradun.
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