Überzeugendes Texten: Schneiden Sie den Lärm durch und kommunizieren Sie mit Wirkung, P...
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Maslen, a creative director at a copywriting agency in the UK, provides a guide to persuasive copywriting that combines theory and practice and presents new ideas and techniques, examples of good and bad copy, interviews and case studies from real-world marketing campaigns, and copywriting across different roles and functions, particularly marketing.
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