Political Marketing:: Theoretical and Strategic Foundations by Wojciech Cwalina
250,10 €
By Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman. Bruce I. Newman is currently a professor of marketing at DePaul University. Subtitle Theoretical and Strategic Foundations. Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process.
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