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Principles of Marketing Kohler Armstrong (Hardcover) 17. Auflage

11,43 €

Dive into the world of marketing with "Principles of Marketing" by Gary Armstrong, a comprehensive hardcover edition that's essential for students and professionals alike. Published by Pearson Education in 2017, this textbook stands as a beacon of knowledge in the field of marketing, offering 736 pages of in-depth exploration into marketing principles and strategies. Designed for adult and further education, this 17th edition resource is tailored to those immersed in the business and economics sphere. With its sizeable 11x9 inch format, this textbook is a practical guide for understanding marketing's general concepts, making it a valuable addition to any academic collection or personal library seeking to expand their business acumen.

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