Promotional Practices and Perspectives from Emerging Markets, Paperback by Ra...
64,32 €
Promotional Practices and Perspectives from Emerging Markets, Paperback by Rana, Sudhir (EDT); Shrivastava, Avinash K (EDT); Raut, Sachin Kumar (EDT), ISBN 1032325496, ISBN-13 9781032325491, Like New Used, Free shipping in the US This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
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