Psychologie des asiatischen Konsumenten, Taschenbuch von Schmitt, Bernd (EDT); Lee, Leo...
90,01 €
Psychology of the Asian Consumer, Paperback by Schmitt, Bernd (EDT); Lee, Leonard (EDT), ISBN 0765646471, ISBN-13 9780765646477, Like New Used, Free P&P in the UK The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today’s global economy and its focus on the Pacific Rim.
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