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Public Relations and Advertising Theories: Concepts and Practices by Bayram O?uz

60,52 €

By Bayram Oğuz Aydin, Emine Şahin, Özlem Duğan. Bayram Ouz Aydn holds a PhD in Public Relations and Publicity from Selçuk University. Her research interests include advertising attitude, cross-cultural communication, advertising appeals, advertising strategies and advertising research.

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ISBN-13:

9783631766750
Book Title:

Public Relations and Advertising Theories: Concepts and Practices
ISBN:

9783631766750

None:

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