Öffentlichkeitsarbeit in Großbritannien: Eine Geschichte der beruflichen Praxis im 20. ...
Public Relations in Britain : A History of Professional Practice in the 20th Century, Hardcover by L'Etang, Jacquie, ISBN 080583804X, ISBN-13 9780805838046, Like New Used, Free P&P in the UK This study examines the history of the professional practice of public relations in Britain in the twentieth century. Drawing upon interviews with those who practiced public relations in the 1940s and 1950s, L'Etang (Stirling U., Scotland) places the evolution of the profession within the context of key political, economic, social, and technological developments. Particular attention has been paid to the sociological concept of professionalization and the shortcomings of the field in this area despite its exponential growth. Annotation ©2004 Book News, Inc., Portland, OR ()
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