Qualitative Research for a Digital World: A Practical Guide by Varsha Jain Paper
45,43 €
By Varsha Jain, Himani Sharma, Emmanuel Mogaji. Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).
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