QUALITATIVE FORSCHUNG IM MARKETING UND M von HACKLEY CHRIS (Taschenbuch)
77,75 €
This book provides an in-depth exploration of qualitative research methods within the field of marketing. It discusses various techniques, methodologies, and applications for effectively understanding consumer behavior and preferences. With practical examples and theoretical insights, it serves as an essential resource for both students and practitioners. .
Jetzt bei Ebay:
