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Operationale Exzellenz neu erfinden: Inspirationen aus Asien von Philip Kotler Hard

23,37 €

In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. His writing has defined marketing around the world for the past forty years.

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Format:

Hardcover
ISBN-13:

9781394239245
Author:

Philip Kotler, Hermawan Kartajaya, Jacky Mussry
Type:

NA
Book Title:

Reimagining Operational Excellence
Publication Name:

NA
ISBN:

9781394239245

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