Werbung als paratextuelle Kommunikation neu denken von Chris Hackley Taschenbuch B
46,42 €
Contents: 1. Advertising as paratextual communication 2. Reading advertising 3. How does advertising 'work'?. Paratextual advertising strategy 8. Paratextual advertising and the future Index. 'Rethinking Advertising as Paratextual Communication by Chris Hackley and Rungpaka Amy Hackley is that remarkable and rare book that compromises in neither theoretical sophistication nor contemporary practical relevance.
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