Rian Hughes - Logo-A-Gogo - Branding Pop Culture
Packed with almost 5,000 images, Logo-a-gogo is an inspirational visual history of the iconic brand identities created by design supremo Rian Hughes over the past 20 years. Case studies reveal the making of his famous comic book logos including Batman and Robin, Spider-Man, the X-Men, Captain America, Wolverine and those for his diverse range of other clients, from bands, artists and fashion retailers to international corporations. Preliminary sketches and alternative concepts appear alongside the final design, and Hughes is refreshingly candid about his experience of meeting briefs and finding creative solutions sharing insider stories on the highs and the lows, and giving invaluable tips for getting brand identity right.
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