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Aufstieg und Fall der strategischen Planung von Mintzberg, Henry. #X3613 U

17,96 €

That is why, he asserts, the process has failed so often and so dramatically. Mintzberg traces the origins and history of strategic planning through its prominence and subsequent fall. He argues that we must reconceive the process by which strategies are created -- by emphasizing informal learning and personal vision -- and the roles that can be played by planners.

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