Risikofragen und Krisenmanagement in der Öffentlichkeitsarbeit: Best Practic...
Risk Issues and Crisis Management in Public Relations : A Cas of Best Practice, Paperback by Regester, Michael; Larkin, Judy, ISBN 0749451076, ISBN-13 9780749451073, Like New Used, Free P&P in the UK Maintaining the reputation of a given corporation through public relations is explored in this practical guide, now in its fourth edition. Regester and Larkin, founders of a UK management consultancy, use over 30 years of PR experience to define how a corporation should respond to news media and public values, and how to manage a company reputation when "things go wrong." Aimed at corporate managers and executives, th uses cases studies to show how crises can be effectively managed in a diplomatic manner when the world is watching. Annotation ©2008 Book News, Inc., Portland, OR ()
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