Sage Handbuch der Marketingtheorie, Hardcover von Maclaran, Pauline (EDT); Sare...
152,72 €
Sage Handbook of Marketing Theory, Hardcover by Maclaran, Pauline (EDT); Saren, Michael (EDT); Stern, Barbara (EDT); Tadajewski, Mark (EDT), ISBN 184787505X, ISBN-13 9781847875051, Like New Used, Free P&P in the UK This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.
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