SAGE Handbuch der Marketingtheorie, Taschenbuch von Maclaran, Pauline (EDT); Sare...
44,68 €
SAGE Handbook of Marketing Theory, Paperback by Maclaran, Pauline (EDT); Saren, Michael (EDT); Stern, Barbara (EDT); Tadajewski, Mark (EDT), ISBN 1446270513, ISBN-13 9781446270516, Brand New, Free P&P in the UK This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.
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