Servicequalität: Neue Wege in Theorie und Praxis, Taschenbuch von Rust, R...
125,49 €
Service Quality : New Directions in Theory and Practice, Paperback by Rust, Roland T. (EDT); Oliver, Richard L. (EDT), ISBN 0803949200, ISBN-13 9780803949201, Brand New, Free P&P in the UK In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
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