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Social Marketing im 21. Jahrhundert, Taschenbuch von Andreasen, Alan R., wie N...

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Social Marketing in the 21st Century, Paperback by Andreasen, Alan R., ISBN 1412916348, ISBN-13 9781412916349, Like New Used, Free shipping in the US The goal of this cutting edg is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

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